FASHION / CAREER EXPERIENCE
Giving every collection its own moment.
Collection-focused storytelling, creative planning and customer communication for a fashion label.
ORGANISATIONLabel Aishwaryrika
MALLIKA’S ROLEHead of Marketing
ROLE DATES1 November 2023 to 25 October 2024
THE CONTRIBUTION
Where the work
made a difference.
- Led content strategy and promotional campaigns for 10 collection launches.
- Coordinated creative content and publishing around new collections.
- Supported customer communication and product enquiries.
10collection launches
1.5Mreported accounts reached
+40%reported monthly product enquiries